Inside the BOPP Boom: Packaging That Performs & Persuades
The packaging industry is experiencing an evolution, a "boom," thanks to the changing requirements of businesses and consumers. Biaxially Oriented Polypropylene (BOPP) bags are at the forefront of this revolution. BOPP bags not only provide the best all-around protection and durability as a packaging format, but they also include an element of persuasion through their engaging and eye-catching visual appeal. The BOPP bag is more than just a container; it can be an integral strategic tool for those brands that want to maximize their supply chain and gain more market share. The Performance Science: Designed For Durability The strength of BOPP packages is based on the manufacturing process that begins with polypropylene (PP) resin. Because it is made as a thin film, the resin is extruded into thin film, and nuanced critical manufacturing processes takes place, allowing for a degree of "biaxial orientation," which means most of the film is (lengthwise) stretched going t...